Confession time: I wasn’t one of the cool girls who got on board with faux-furriers TDS when they first set up shop. In fact I hadn’t discovered the brand until around two months ago, but I’m already very much in love. Like all good love affairs, TDS has certainly kept me on my toes. Instead of dangling their wares in front of us 24/7 like most other fashion brands in our ever-connected age, TDS drops a new, limited edition collection on their website every few weeks. And by ‘limited edition’, I mean that each fluffy bomber jacket is a complete one-off. As you might have guessed, these jackets sell out very quickly – think Balmain x H&M, but on a smaller scale, with nicer clothes – which means that, if you are lucky enough to grab one online, your TDS jacket feels very much like your baby (well, you basically fought for it after all) and you want to take it everywhere.
I receive compliments whenever I wear my TDS ‘Toya‘ bomber (see above for pics. Please excuse my use of my phone’s grainy selfie cam – I have laryngitis at the moment so am doing a lot of hanging out in the house on my own as I physically cannot speak). As someone whose style is very minimal, putting on my layer of faux fur cosiness every morning makes me feel like the Cool Fashion Girl I’ll never be.
I spoke to Lettie Pattinson – one half of TDS’ mother-daughter design duo – about fun fur, social media strategies and the enduring appeal of bomber jackets.