Today I looked at the American Apparel website just on the off chance that the Riding Pants had been reduced. They hadn't, natch, but it wasn't a totally fruitless visit because I came across a new feature on the website that allows you to browse AA's entire advertising archive. You can view it here: http://www.americanapparel.net/advertising/
The brand (allegedly) doesn't airbrush its photos and, although all the ladies American Apparel use as models are gorgeous, they rarely have that stereotypical, perfectly toned body/perfectly symmetrical face that we're acclimatised to see in fashion advertising. Up to a point I think AA has become a parody of itself, and I do wonder what sort of people, in this grossly over-sexualised age, actually find their imagery shocking any more. However, I do like their advertising, in all its gritty porniness, and even though a lot of people don't share my views it cannot be denied that their marketing strategy works; whatever your gender or sexuality, when you see a close-up of someone's crotch spread over the back page of Vice, you're going to do a double-take. Long live AA and their raunchiness - it makes me feel so much better for not giving a hoot about toning my stomach or removing every bit of hair on my body.